The Name - Flandrien Hotel
The name “Flandrien” was first used to describe the Flemish track cyclists who competed at 6-day races in the USA in the early decades of the twentieth century. The term was later adopted for the gutsy riders from Flanders who dominated the Spring Classics.
From the late 1970s the first “International Flandrien” from countries such as Australia, Ireland, the United Kingdom and the USA came to live, train and race in Flanders. One of the very first was the Australian Allan Peiper, and his life and career is celebrated through images and artworks at the Hotel, alongside other Flemish and international cycling legends who made their mark on the cobbles and climbs of the region.
Today the term Flandrien is not so much about a nationality but a mentality of grit, determination and perseverance. By battling the elements and riding the fabled cobbles and climbs of the region, you too can call yourself Flandrien!
As co-founder of the Flandrien Hotel, Bernard Moerman combines his almost 40 years of international sports and business experience in his work as a storyteller, executive coach, Lecturer on leadership at Antwerp Management School and the Indian School of Business, and multiple TED speaker. He is currently working on his first book which will be published in May 2024.
His aim is to support people to find purpose and direction in life and work. Bernard was previously owner of the 3M Professional Cycling Team, and founder of ‘The Cycling Center’ which hosted more than 1000 aspiring cyclists from around the globe.
Jamie Anderson is an academic, author, four-time TED speaker and Champion Cyclist who has podiumed at multiple Masters-level World and UCI Gran Fondo World Series events. He has been named as a “Management Guru” in the Financial Times and listed as one of the world’s top 25 Management Thinkers. When he is not managing at the Flandrien Hotel, he travels the world as a lecturer. keynote speaker and consultant to some of the world’s biggest companies.
The Flandrien Hotel is the realisation of a life –long dream for Jamie who has made it his passion to support people in thriving across the three interconnected domains of work, life and cycling.