The Name - Flandrien Hotel
The nickname “Flandrien” was first used to describe the tough Flemish track cyclists who competed at the six-day races in the USA in the early decades of the twentieth century. The term was later adopted for the gutsy riders from Flanders who dominated the Ronde van Vlaanderen and other Spring classics.
Since 2003 the annual Flandrien-Trophy has been handed to the professional cyclists who most embody the tough and hard-working values of the Flandrien cyclists of years gone by. Chris Froome summed up these sentiments when he accepted the award in 2013, saying: “A Flandrien is to me someone, no matter how tough the conditions are, never gives up. Someone who has the character of a fighter.”
Today the term Flandrien is not so much about a nationality but a mentality of grit, determination and perseverance.
As co-founder of the Flandrien Hotel, Bernard Moerman combines his almost 40 years of international sports and business experience in his work as a storyteller, executive coach, Lecturer on leadership at Antwerp Management School and multiple TED speaker.
His aim is to support people to find purpose and direction in life and work. Bernard was previously owner of the 3M Professional Cycling Team, and founder of ‘The Cycling Center’ which hosted more than 1000 aspiring professional cyclists.
Jamie Anderson is an academic, author, four-time TED speaker and Champion Cyclist who has podiumed at mutiple Masters-level World and UCI Gran Fondo World Series events. Jamie is the current European Masters Games Champion in the Time Trial Discipline.
The Flandrien Hotel is the realisation of a life –long dream for Jamie who has made it his passion to support people in thriving across the three interconnected domains of work, life and cycling.