PRICE: 3950 EURO

TIME cycle is a French manufacturer that has been producing pedals and high-quality bicycles for over 30 years. The company’s founder Roland Cattin set a bold path with his inspired selections of unique manufacturing techniques and European production. For him, the bottom line was not financially motivated and had everything to do with seeking premium performance.

One of the key innovations that the company brought to the cycling world was its use of carbon fibre in both its pedal and frame designs. TIME was one of the first companies to use carbon fibre in pedal bodies, creating a lightweight and stiff platform that provided excellent power transfer and performance.

In addition, TIME’s carbon fibre frames used a unique braided carbon structure and were way ahead of their time, featuring innovative design elements such as asymmetrical chainstays and seatstays, which helped to increase stiffness and improve handling. Pro riders raved about their handling and feel.

The QuickStep cycling team of the mid 2000s was a dominant force in the sport, with a roster of talented riders that included some of the biggest names in cycling history. The team was renowned for its aggressive riding style and its ability to win races across a range of terrain and conditions.

One of the most notable riders on the team during this period was Paolo Bettini, an Italian cyclist known for his explosive riding style and his ability to win races across a range of terrains. The roster also included an up and coming young Belgian named Tom Boonen, as well as of other talented riders, including Michael Rogers, Wilfried Cretskens, Kevin Hulsmans and Servais Knaven,.

Servais Knaven is a friend of mine, so I am absolutely delighted to have just added his TIME RXR Time Trial bike to our Flandrien Hotel collection. Used in the 2005 Tour de France, the bike is fitted with Campagnolo Record Titanium 10s Groupset and Zipp Wheels. It remains an object of flowing carbon beauty almost two decades after it was raced at the top level of the sport.  

It’s a tribute to Cattin’s vision that TIME still leads the way after more than 30 years and is widely known for making the finest carbon bikes in the world.